SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and company branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes
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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for
What are reciprocal links? Reciprocal links are links between two sites that have been created and link to each other because they cover similar topics or provide complementary goods or services. The owners of the sites may find that it helps to link to each other for their visitors’ benefit. For a long time, reciprocal links have remained