Social Media Marketing
Social Media Marketing, digital marketing, sponsored ads, boost your traffic, promotional campaigns, e-marketing, facebook adverts.
What is Social Media Marketing?
Social media marketing is the use of social media platforms and websites to promote a product or service thereby gaining traffic or attention to your website. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular in practice. Land of studies technology has a team of professionals with years of experience several popular social marketing platforms. We make your business stand out on platforms like: Facebook, Instagram,Twitter, Pinterest, Linkedin, YouTube, etc.
Importance of Social Media Marketing?
website traffic
- Social media posts drive targeted traffic. Social media posts provide an opportunity for the public to find your new web content and click through to your site. This will in turn not just boost your traffic numbers, it will bring in the type of visitors you want to attract.
- Using social media for business boosts your site’s SEO. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine. Thus, this signal in turn speaks of your brand validity, integrity, and constancy.
- Social media marketing helps you understand your audience. Through Twitter and Instagram interactions you’ll gain insights into their daily lives and consumer behaviors. Hence, you can then answer questions such as:
Firstly, What products are they buying and why?
Secondly, The hobbies they have.
Thirdly, What kinds of posts do they love to share?
And finally, Which websites do they visit?
Brand’s Outreach
- Marketplace awareness. By observing the activities on your profile, you can see customers’ interest and opinions. Information that you might not know if you didn’t have a social media presence.
- Improved brand loyalty and awareness. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns.
- Social media is key to customer service. A strong and engaged social media marketing presence will help you keep customers happy. In effect, keeping your public image positive.
- Cost-effective; Creating an account and signing up is free for almost all social networking platforms. However if you decide to use sponsored ads on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment. As a result, hold a bigger budget for other marketing and business payments.
Where we come in
An effective social strategy can help you grow your business, maintain your social presence and engage with the audience.