SIX BENEFITS OF BULK SMS TO YOUR BUSINESS

If you have been considering running a bulk SMS marketing campaign, you may be wondering whether there are enough benefits to make it worthwhile. If that is the case, let’s take a look now at 6 benefits of bulk SMS marketing that could be the right choice for your business.

Bulk SMS, also known as Bulk text messaging, Bulk Messaging, Business SMS, SMS software or even Text message marketing, is a service that allows businesses of all sizes to send large quantities of SMS messages to various mobile phones through different mobile networks. To say it simply: Bulk messaging enables you to deliver an SMS to a large number of recipients, at once. If used smartly, Bulk SMS service can even become your perfect business pitch. It is this possibility to get a message in-front of an audience so swiftly that makes the SMS a messaging channel that has stood the test of time, despite mobile technology and its capabilities having advanced.

HIGH OPEN RATE

SMS marketing is one of the fastest ways to get your messages across the highest percentage of audience and that too within the first few minutes. On an average, 98 percent of all SMS messages are opened and read within five seconds of delivery. If you compare this with the open rate of emails which is around 20 percent (average), business SMS marketing sounds a more effective marketing option. To achieve higher click through rate along with greater engagement, it’s high time that you start taking SMS marketing seriously.

CONVENIENT FOR CUSTOMERS

Have you noticed how e-commerce companies use well-timed SMS alerts to keep customers in the loop regarding their pending orders and latest purchases? Similarly, banks use SMS to keep their customers updated about deductions, deposits, balance, withdrawals, etc. Businesses go with SMS marketing as it ensures benefit for both parties. While businesses can cut down on customer service costs, people find it convenient to have quick access to all important details through SMS.

FLEXIBLE AND RELIABLE

Bulk SMS Marketing allows you to reach a large number of people all at the same time. Text Messaging is an instant marketing tool, preparing your message into the hands of the right audience when you want it. Consumers keep their mobile phones on hand, making it easy to communicate your message to them.

LOW COST AND HIGH ROI

Newspaper ads, TV commercials and almost all forms of outdoor advertising are cost prohibitive for most small to medium sized businesses. Bulk SMS marketing on the other hand has such low set up and running costs that campaigns can be launched and executed for a tiny fraction of costs associated with the more traditional marketing methods. Where else can you contact 1000 customers in a matter of seconds for as little as €30?With this cost effectiveness and high return in investment, bulk SMS marketing is an almost essential marketing tool for any modern SME.

BEST WHEN INTEGRATED WITH OTHER CHANNELS:

SMS marketing is most powerful when integrated with other channels, especially email marketing. We all know how easy it is for an email to be lost in one’s inbox, with SMS you can send a message to your recipients even when he does not have internet connection to inform them that there is an important email waiting for them or simply replicate the message from your email into an SMS.

PERSONALISATION

SMS messages can be personalized to the recipient and delivered to their pockets within seconds. They can also be personalized based on the customer’s previous buying behavior and demographics. They can even be location based as well as individually sculpted based on different stores and different regions of the country. To try and achieve this level of personalization in any other form of marketing would be a very costly exercise. With bulk SMS however, it can be done for almost no extra cost as well as having a uniquely powerful impact on the recipient.

CONCLUSION

Marketing is so competitive these days that you need to get it right from the start. Bulk SMS is one such strategy that can help your business. Whether you are a small business or an international company, looking for ways to increase your revenue is usually one of your biggest challenges. Therefore, bulk sms marketing and advertising need to be at the forefront of your revenue-producing efforts. Was this article beneficial? Drop your comment or subscribe to our Newsletter to get our next article directly to your mail box.