TIPS TO WRITE RELEVANT SMS FOR YOUR MARKETING CAMPAIGN

TIPS ON HOW TO WRITE RELEVANT SMS FOR YOUR MARKETING CAMPAIGN

SMS marketing is often criticized for being spammy, but when carried out correctly it is by far the most effective means of communication; with open rates of about 98% and response times of 90 seconds. It is important, therefore, to make sure the message you’re sending out is relevant and useful to the recipient. Your brand is being represented, so make sure your message is worth the time your audience will spend reading it

IN THIS ARTICLE, WE GIVE YOU 6 TIPS ON HOW TO WRITE RELEVANT SMS FOR YOUR MARKETING CAMPAIGN.

MAKE YOUR MESSAGE SHORT AND STRAIGHT TO THE POINT

Tip number one is to get to the point quickly and get the message across well to your audience. By the very nature of an SMS, you are limited to 160 characters per message. As such, you have a shorter time to contest for your audience attention. Try to use gripping opening words like “OFFER” or “GIVE AWAY” within the first few words to draw the reader’s attention. This straight away factor persuades your audience not only to read the rest of the message, but to also take up the offer.

BE SPECIFIC

When sending an SMS copy, be as specific as possible. It can be either about promotions, events, or sales. If you are advertising a sale, let customers know when the sale starts and when it ends. If the customers don’t have this information, they will not be able to plan their shopping. Also, let them know the details of the sale. Is everything in the store half off? Or just certain items? If you don’t have enough space, add all the necessary info in a link. A word of warning: nobody likes to have their time wasted, so don’t mislead or falsely advertise. If you’re promoting an event, effective SMS sales writing should let clients know when and where it will take place. Send a link to a map to make it easier for clients to get there. Add links to mobile-friendly landing pages, photos, or videos that will help your customers decide if this event is interesting to them.

USE LOUD AND CLEAR CALL TO ACTION

With limited words and space to convince your audience, your SMS marketing must find a creative way of sending the readers into the desired action. Your CTA must not get buried in the text. Let it be prominent. It must deliver a tempting proposal on which you want your reader to follow up. To get your readers to click on these CTAs, it’s important to include strong and precise words and avoid misleading language. “Download your free coupon” or “Call to confirm your reservation” are both good examples of communicating the next step for your readers.

PERSONALIZE YOUR MESSAGES

SMS marketing gives your company the unique opportunity to truly personalize messaging and connect with customers one-on-one via text. Take advantage of this by ensuring your recipients feel like a special contact, not just another line on a mailing list. Customers prefer to receive personalized messages and are more likely to move through the sales funnel when they do. You can include the customer name in text messages or mention the customer’s activity. You can still take it further by segmenting your customer list so that only certain customers receive relevant messages. For example, you could send promos exclusively to customers who purchased from a group of products, like shoes. Or to customers who bought a specific product, like black shoes.

USE AN SMS MARKETING TOOL

SMS marketing might get you excited, but before you whip out your phone and start sending manual messages to your customers, know that you should really be using SMS marketing software for this. A great SMS marketing tool can help you really nail your strategy in several ways:

You’ll be able to automate your SMS marketing messages, and send several at once.

Certain SMS marketing tools will allow you to add SMS directly to your email automation workflows, saving you time.

SMS campaigns can be triggered the same way emails are, with the same level of segmentation that allows you to target your campaigns. An SMS marketing tool will also afford you important metrics and reporting so you can see exactly how impactful your campaigns are. With that data, you can adjust your campaigns try different tactics to get high ROI.

GOOD TIMING

When it comes to timing your text messages, think about your audience’s daily habits. When are they most likely to be on their phones? According to marketing statistics, Mondays have the lowest response rates. Unless your message is specifically relevant to that day, avoid it.You should also steer clear of common commute times, typically 6:30-8:30 am and 4-7 pm, when people are likely driving and unable to read or respond to texts. In general, standard business hours of 10 am – 8 pm are most effective for SMS marketers. Just be sure to localize send times for your user’s specific time zone. No one wants a coupon code or appointment reminder at 4 am.

CONCLUSION

As marketers or advertisers, it is increasingly important to carefully craft the message to your audience. You need to know who your audience is and what their pain points are. Once you know which specific audiences you want to attract, you need to show them how your product or service can help them. Learn from the simple examples in this article. Go and create relevant marketing messages! Your hard work will pay off when you generate more leads.